Jackson Alexander Studio

Case Studies

A closer look at select projects — from initial brief to outcome. Each study outlines the strategic thinking, creative development, and craft behind the work.

01

endlessly wide — a techno canon

Matt Sullivan's faithfully curated spreadsheet on dub techno and its counterparts, repackaged to break out of the rows and columns and sit in harmony with the music it seeks to highlight.

Client
Matt Sullivan
Discipline
Editorial Design, Animation, Web Build, Audio Pipeline
Year
2026

My friend and fellow music nerd, Matt Sullivan, has spent years deep within the techno genre, and categorically tracked and catalogued some of his favorites from the five chapters of techno's dub-descended lineage, 165 records, his voice throughout. I took it a step further and turned the spreadsheet into a digital listening room. An editorial site with the discipline of a printed monograph, where the writing stays his, verbatim, and every record can be heard in the place where it is named. The design system sets three grounds to work: white for reading, black for the record ledgers, grey for the five year maps that chart each lineage. All type sits on a 4px baseline grid; essays run in two registered columns.

02

Rocket Ramps: Round Dos

Second printing of the Rocket Ramps tee: a new hand-drawn mark, heavier fabric, and a multi-layer screenprint.

Rocket Ramps round-two tee, black colorway, hand-drawn logo front
Client
Rocket Ramps
Discipline
Apparel, Illustration, Screenprint
Year
2026

Round two rebuilds the shirt itself: a new logo, hand-drawn for the front; a sturdier blank; a screenprint laid down in multiple layers so the ink carries real body. Three colorways, black, rust, and camo, sold through the Rocket Ramps site. This is the shirt as it was meant to be.

03

Trash Pit

Experimental sound for Logan Bonwell's edit of the Trash Pit — Rocket Ramps' newest bike park.

Client
Rocket Ramps
Discipline
Sound Design, Experimental Audio
Year
2026

A 60-second experimental sound project nestled within Logan Bonwell's video edit for the newest Rocket Ramps bike park, the Trash Pit.

← Back to Work
04

Mr. Porter x Peyote Bird SS26

Creative direction and photo styling for Peyote Bird's Spring/Summer 2026 collection, produced exclusively for Mr Porter.

Mr. Porter x Peyote Bird SS26 hero
Client
Mr Porter × Peyote Bird
Discipline
Creative Direction, Styling
Year
2026

Peyote Bird tapped the studio to direct the product photography for their Spring/Summer 2026 campaign with Mr Porter. We set out to move beyond the standard e-commerce flat lay and build a visual world around the jewelry itself — one that felt tactile, layered, and true to the Southwest without leaning on cliché. Each composition lets the turquoise, coral, and silver speak while giving the campaign a cohesive editorial identity.

05

studio | BOSE

Brand collateral, typography, and visual system design for a contemporary architectural studio.

studio|BOSE proposal mockup
Client
studio | BOSE
Discipline
Brand Collateral, Typography, Layout
Year
2025

With the primary logo established, studio | BOSE needed a full collateral system built around it: proposals, invoices, typography, color palette, and layout templates. A cohesive visual language extending the mark into every client-facing touchpoint, grounded in forms that reflect the studio's creative ethos.

06

Rocket Ramps

Custom illustration, brand collateral, and event merch for the grand opening of the Picuris Pueblo All-Wheel Park — northern New Mexico's newest bike park.

Rocket Ramps brand identity — printed t-shirt with hand-drawn icon circle
Client
Rocket Ramps
Discipline
Illustration, Brand Collateral, Merch
Year
2025

Rocket Ramps, a Santa Fe-based trail building company, commissioned designs for the launch of the Picuris Pueblo All-Wheel Park, a $500K bike park funded by the New Mexico Outdoor Recreation Division. Working within the existing brand mark, I designed event apparel and branded materials around hand-drawn icons that captured both the energy of the competition and the community behind it.

07

ISRU Ritual

A short film documenting daily garden practice as ritual — produced as the final challenge for the Tom Sachs ISRU summer camp.

Project
Tom Sachs ISRU Summer Camp
Discipline
Film, Gardening, Production
Year
2025

The Tom Sachs ISRU summer camp was a three-month daily practice — structured around discipline, craft, and showing up every day. The final challenge was a short form video submission around your daily ritual, whatever that may be. I called up my good friend and videographer, McCall Sides, and we built a piece focusing on the rituals surrounding maintaining a garden in late summer in Santa Fe.

08

Bird & Arrow

Full brand identity, visual system, and brand book for Peyote Bird's contemporary jewelry line.

Client
Peyote Bird
Discipline
Brand Identity, Logo Design, Brand Book
Year
2024

Peyote Bird needed a distinct identity for Bird & Arrow — a sub-brand targeting a contemporary, design-forward audience. A complete visual system that stands on its own while keeping a thread back to the parent brand: logo, typography, color palette, and a comprehensive brand book.

09

Jericho Ridge

A hand-built dry-stacked stone structure on a mountain ridge outside Santa Fe — raw materials, simple tools, and a long view.

Dry-stacked stone structure on ridgeline at sunset — pickaxe, clouds, piñon trees
Project
Jericho Ridge
Discipline
Stone Fabrication, Land Work
Year
2025

A ridgeline at 8,000 feet with a 360-degree view of the Sangre de Cristos and the Rio Grande valley. The project was simple in concept — build a dry-stacked stone wall atop the ridge using only the material already provided by the land itself. No mortar, no concrete, no power tools. Just a pickaxe, gloves, and the rocks underfoot. Inspired heavily by the land art of Andy Goldsworthy, this project was the first in what would become a series of rock walls across the property. Jericho Ridge was my first attempt to break away from the type of work I had been confined to for a decade or more. Sitting at a desk inside and moving things across a screen day in day out. With this project, I was now just hauling rocks up and down a hill and stacking them up one at a time. It ended up being one of my favorite projects to this day: quiet work in nature, building something physical with my hands, and entering the flow state that is so hard to truly sink into these days.

10

Flash Sheets

The flash sheets serve as an ever-growing archive, the result of revisiting a lifetime of drawings and doodles and assembling them into a digital collection. The process helps me understand the scope of my work, allowing me to see recurring patterns and themes, build upon past projects and ideas, and weave a clearer thread through my creative process.

Project
Flash Sheets
Discipline
Illustration, Icon Design, Ink Drawing
Year
2023 – Present

A growing collection of characters that started filling up sketchbooks and never stopped. Faces, figures, totems, creatures, glyphs, geometric forms — all drawn by hand in ink, then scanned and arranged into flash sheets. The flash sheets are the throughline across most of my work — the visual DNA that shows up in logo work, in the Rocket Ramps icons, in fabrication details, in the logos, etc. Drawing every day without a brief turned out to be the most useful practice of all. The archive, similarly to the garden, just keeps growing.

11

Zozobra: 100 Years

Poster design for Zozobra: 100 Years of Fire and Redemption — a documentary celebrating a century of Santa Fe's most iconic tradition.

Client
Hutton Films
Discipline
Poster Design, Film Branding
Year
2024

Every September, Santa Fe burns a 50-foot marionette called Zozobra — a tradition started by artist Will Shuster in 1924. For the centennial, Hutton Films produced a short documentary and needed a poster that captured the weight and weirdness of a hundred years of burning gloom. It had to be a single image that could work on screen, in print, and on the marquee at Violet Crown Cinema for the premiere.

12

Cheyenne Turquoise

A short documentary following turquoise miner Jess Robbins into the Nevada desert — produced for Peyote Bird and the Sundance Catalog.

Client
Peyote Bird / Sundance Catalog
Discipline
Film Production, Documentary
Year
2019

Jess Robbins mines turquoise by hand from his claim deep in the desert outside Tonopah, Nevada. The raw stone goes into ingot-based jewelry he sells all over the world. Peyote Bird and the Sundance Catalog wanted a short documentary that told his story — the land, the process, and the person behind the material. I produced the film over a three-day shoot at the claim. Photography by Leroy Graffe.

13

All Eyes On Us

A hand-made, mixed-media zine exploring surveillance, privacy, and the architecture of observation — built from newspaper clippings, drawings, satellite imagery, redacted documents, vintage graph paper.

All Eyes On Us — printed zine flat lay, halftone cover with hot pink bars
Client
Academic
Discipline
Editorial, Collage, Typography
Year
2017

A self-published zine, made as the final project for a college design course: a 13-page hand-assembled exploration of mass surveillance, data collection, and the feeling of being watched. Every page was built physically: cut, torn, taped, redacted, and scanned by hand.

14

1974 BMW 2002tii

Full restoration — engine, suspension, bodywork, seats, stereo, wheels, wiring, interior.

1974 BMW 2002tii — Verona Red on street, Santa Fe
Client
Personal
Discipline
Restoration, Fabrication, Mechanical
Year
2021 – Present

A 1974 BMW 2002tii — mechanically tired, electrically unreliable, and sunfaded after fifty years of wear and tear. We set out to bring the car back to life as a daily driver: rebuild the engine, upgrade the suspension, and restore the finer details back to their former glory. This project was a collaboration between my father and me. Though painfully slow-moving, expensive, and frustrating at times, we both came out of the experience with a deeper appreciation for the car, inside and out. It is safe to say the car will be in the family for years to come.

Get in Touch

jacksonalexanderstudio@gmail.com